This year stretched me, grounded me, and grew me in ways I didn’t see coming. Some decisions felt like jumping off a cliff and hoping a parachute would appear. Others felt like the quiet, steady kind of brave—choosing the long game over the quick win. But all of them, in their own ways, made SWDC […]

Every December, our feeds explode with Spotify Wrapped: the stats, the surprises, the questionable-but-relatable top artists. And somewhere along the way, business owners started doing their own version — revenue Wrapped, client Wrapped, “look how far we’ve come” Wrapped. So this year, we decided to join in…but in the most Studio West way possible. No […]

There’s something about a limited drop that makes people move. Maybe it’s the thrill of the countdown, maybe it’s the “I need it before it’s gone” panic that kicks in… either way, scarcity sells. At Studio West, we’ve seen it time and time again: when brands stop trying to stock everything, all the time and […]

There’s something about crossing over into your thirties that makes you pause. Maybe it’s the shift from “proving yourself” to “living it.” Maybe it’s the perspective that only comes from some hard-won battles. I turned 31 this year, and honestly, it feels like the most human season I’ve ever walked through. Not polished, not perfect, […]

This week, I turn 31. 🥳 And while birthdays are always a good excuse for cake, mine also feels like the perfect time to look back at the ride of small business ownership. Seven years of running Studio West Design Co. have taught me a lot: about myself, about motherhood, about clients, and about building […]