Let’s rip the Band-Aid off:You don’t need more followers. You need more buyers. We see it all the time… business owners stuck in the “grow my following” loop. They’re posting daily, watching views like stock prices, and feeling like if they just hit 10K, everything will finally click. Spoiler alert: it won’t. Follower count is […]

If you’ve been wondering whether hashtags still help your posts grow, here’s the straight truth. Adam Mosseri, Head of Instagram, recently confirmed what most marketers have suspected: hashtags aren’t the growth engine they once were. A few years ago, adding 30 tags could take a post far. These days? Not so much. But before you […]

Okay, full disclosure: pumpkin spice everything gives me the ick. (Don’t come for me—I know some of you love it). But even I can admit fall has a way of sneaking in and shifting the vibe. The mornings are crisp, the kids are back in a routine, and the year suddenly feels like it’s on […]

Why We Created It (and What We Learned Along the Way)At Studio West Design Co, we’re all about practicing what we preach. We tell our clients every single day that strong marketing takes strategy, lead time, and a little guts. Last year, we decided to put our own advice to the test, and that’s how […]

Every October, spooky season takes over. Pumpkin spice everything, skeletons in Target aisles, and endless Halloween puns on Instagram. At Studio West Design Co, we didn’t just want to watch it happen—we wanted to ride right into it. That’s how our Spooky Merch collection was born. Our First Attempt (AKA: The Flop) Here’s the honest […]

Here’s Why You Should Stop Sleeping on It When most brands think of “must-have” marketing platforms in 2025, their minds go straight to Instagram, TikTok, or maybe even LinkedIn. But there’s one powerhouse that’s still being overlooked: Pinterest. If you’ve been sleeping on it, now’s the time to wake up. At Studio West Design Co, […]

Launching paid ads is one of the most exciting – and nerve-wracking – milestones for a new brand. It’s the moment you feel like you’re finally going live in the big leagues. You’re ready to watch conversions roll in, your audience grow, and your revenue climb. Here’s the truth: Paid ads can absolutely accelerate your […]

(And What to Do Instead if You’re a Busy-as-Hell Business Owner Trying to DIY It All) Let’s paint the picture:It’s 8:47 PM. The kids are finally asleep. You’ve got one eye on the baby monitor and one hand on your third cup of coffee, trying to “just whip up” a logo in Canva before your […]

We believe the heart of your brand is found in the smallest details—the subtle touches that linger long after your audience interacts with your product or service. It’s not just about logos and color palettes; it’s about how your brand makes people feel, creating moments of genuine connection. Why Small Details Matter Ever noticed the […]

Running a creative business while raising kids, chasing big dreams, and building something that actually supports your life (not just your workload) isn’t easy… but it is worth it. I’ve been running Studio West Design Co for seven years now. We’ve worked with some of the best clients out there, built hundreds of brands, launched […]