Every winter, while the rest of the world sprints to the finish line, we do something that makes other business owners look at me like I’ve lost it. We close. Fully. The whole agency. For two weeks. No inbox.No Slack.No quick requests. I used to think that kind of pause was irresponsible as a small […]

This year stretched me, grounded me, and grew me in ways I didn’t see coming. Some decisions felt like jumping off a cliff and hoping a parachute would appear. Others felt like the quiet, steady kind of brave—choosing the long game over the quick win. But all of them, in their own ways, made SWDC […]

Every December, our feeds explode with Spotify Wrapped: the stats, the surprises, the questionable-but-relatable top artists. And somewhere along the way, business owners started doing their own version — revenue Wrapped, client Wrapped, “look how far we’ve come” Wrapped. So this year, we decided to join in…but in the most Studio West way possible. No […]

There’s something about crossing over into your thirties that makes you pause. Maybe it’s the shift from “proving yourself” to “living it.” Maybe it’s the perspective that only comes from some hard-won battles. I turned 31 this year, and honestly, it feels like the most human season I’ve ever walked through. Not polished, not perfect, […]

Y’all, let’s saddle up and talk about the wild ride that is balancing work, life, motherhood, and marketing. It’s a rodeo out there, and whether you’re riding into town for a big pitch or wrangling kids before bedtime, life can sure feel like herding cattle in a thunderstorm. But don’t you worry—this cowgirl has some […]