the partnership

Studio West Design Co serves as Tyson McGuffin’s fractional CMO, leading strategy, execution, and performance across all marketing channels.

Rather than operating as a vendor, we function as an embedded marketing team — aligning messaging, campaigns, and growth initiatives to drive measurable revenue.

1.5m

social impressions

$170k

in camp revenue

150k

post reach

+15k

followers

1k

sponsored link taps

the scope of work

Marketing Strategy & Leadership

As Tyson’s fractional CMO, we lead the marketing strategy behind every launch, promotion, and growth initiative — ensuring each channel supports one cohesive goal: camp registrations, partnership value and revenue growth.
what this includes:

  • Building a clear marketing roadmap around camp schedules + registration cycles

  • Developing offer positioning, pricing support, and messaging frameworks

  • Planning launch timelines and aligning all deliverables across platforms

  • Identifying growth opportunities and improving conversion points

  • Managing priorities across marketing efforts to keep execution focused

  • Monitoring performance and adjusting strategy based on real-time results

Email Marketing (Campaigns + Automations)

Email is one of the most powerful revenue drivers for Tyson’s camps business — and we manage it end-to-end. We build campaigns that convert while also creating automations that consistently generate sales in the background.
Campaign work includes:

  • Camp launch sequences and promotional email campaigns

  • “Last chance” / urgency-based pushes to increase conversions

  • Event-based emails (new camp dates, waitlists, special announcements)

  • Copywriting + messaging aligned with Tyson’s voice and brand

  • Design direction and layout formatting for readability and performance

Automation work includes:

  • New subscriber welcome sequences

  • Lead-to-registration nurturing flows

  • Post-registration confirmation + pre-camp experience flows

  • Win-back sequences for past attendees

  • Segmentation and targeting to improve conversion rates

Paid Media Strategy + Campaign Management

We run and optimize paid advertising to support registrations, fill camp spots faster, and expand Tyson’s reach to new audiences — without wasting spend.

What we handle:

  • Paid strategy based on camp timelines + demand

  • Audience targeting and funnel planning

  • Creative direction and ad messaging

  • Landing page alignment to ensure clicks convert

  • Ongoing optimization based on cost-per-lead and cost-per-registration

  • Budget pacing and scaling when campaigns perform well

Web Design + Conversion Optimization

We ensure Tyson’s web presence and landing pages support camp registrations — with clear messaging, smooth user experience, and high conversion design.

This includes:

  • Landing page structure and content flow strategy

  • Web design updates to support new offers and camps

  • Conversion improvements (CTA placement, hierarchy, clarity, trust signals, subscription pushes)

  • Mobile-first design considerations

  • Updating pages quickly for new camp launches and deadlines

  • Ensuring messaging is consistent with email + paid campaigns

Social Media Strategy + Campaign Alignment

Social media plays a key role in visibility, credibility, and promotion — and we ensure it’s not random content, but part of the larger marketing machine.

Our support includes:

  • Campaign-based content planning tied to camp registration windows

  • Messaging direction and post themes that support conversions

  • Promotion strategy for launches, deadlines, and limited availability

  • Visual direction to keep the brand consistent

  • Content coordination with email + paid media so all channels work together

  • Creating strategic content to support partnership posts as an influencer, with the goal of increasing brands visibility and securing further sponsorship opportunities.

before

after

FEATURED PARTNERS

Full-Funnel Marketing Execution

One of the biggest values we provide is ensuring everything works together. Instead of treating email, ads, social, and web as separate “projects,” we build one aligned funnel.

This includes:

  • Mapping the full customer journey from discovery → registration

  • Creating consistent messaging across every touchpoint

  • Coordinating launch strategy across email, web, paid, and social

  • Improving conversion at each stage (click → landing page → signup → purchase)

  • Reviewing results and making refinements to increase ROI over time

full-service
marketing

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