Every December, our feeds explode with Spotify Wrapped: the stats, the surprises, the questionable-but-relatable top artists. And somewhere along the way, business owners started doing their own version — revenue Wrapped, client Wrapped, “look how far we’ve come” Wrapped. So this year, we decided to join in…but in the most Studio West way possible. No […]

The end of the year always sneaks up on business owners — and suddenly we’re all staring down Q4 wondering: “Is my business actually set up for the growth I want next year?” Here’s the truth:You don’t need a full rebrand, a new website, or a complete overhaul to prepare for 2026.You just need a […]

We love a fall vibe as much as anyone.The cozy sweaters. The “just one more latte” energy. The burnt-orange everything. But here’s the truth: If your business isn’t converting right now, swapping your brand colors to cinnamon tones and adding “cozy girl” to your bio isn’t going to fix it. That’s just pouring pumpkin spice […]

Let’s set the scene: it’s Thanksgiving weekend. Everyone’s inbox is screaming “FINAL HOURS!” and “BIGGEST SALE EVER!” while brands you forgot existed are suddenly begging for your attention (and your cart). Meanwhile, at Studio West?We (and our clients) are powering down our ads, sipping leftover cider, and not participating in the madness. Here’s why this […]

You’ve made it through launches, deadlines, algorithms, and the caffeine-fueled chaos of another year in business. Congrats, partner… you did it. But before you ride off into the holiday sunset, let’s talk about something that also deserves a little end-of-year love: your website. Because while you’re thinking about gifts for your clients, your family, your […]

Let’s rip the Band-Aid off:You don’t need more followers. You need more buyers. We see it all the time… business owners stuck in the “grow my following” loop. They’re posting daily, watching views like stock prices, and feeling like if they just hit 10K, everything will finally click. Spoiler alert: it won’t. Follower count is […]

There’s something about a limited drop that makes people move. Maybe it’s the thrill of the countdown, maybe it’s the “I need it before it’s gone” panic that kicks in… either way, scarcity sells. At Studio West, we’ve seen it time and time again: when brands stop trying to stock everything, all the time and […]

When I started Studio West, it was just me. One mama with a laptop, a cup of coffee that always went cold too fast, and a big dream. I thought I’d be creating logos, websites, and brand kits—and that would be enough. But the more I worked with clients, the more I realized their needs […]

If you’ve been wondering whether hashtags still help your posts grow, here’s the straight truth. Adam Mosseri, Head of Instagram, recently confirmed what most marketers have suspected: hashtags aren’t the growth engine they once were. A few years ago, adding 30 tags could take a post far. These days? Not so much. But before you […]

Running an online shop isn’t just about listing a few products and waiting for the sales to roll in. Trust us… we’ve wrangled enough Shopify sites to know the devil’s in the details. Over the years, our team at Studio West has tested, tweaked, and tamed the wild world of e-commerce, and we’ve picked up […]