If you’ve ever wondered how to turn casual website visitors into loyal, paying customers, you’re thinking about a sales funnel — whether you know it or not. A sales funnel is the step-by-step journey a prospect takes from discovering your business to making a purchase (and ideally, becoming a repeat customer). Imagine it like a real funnel: Why […]

(For the working-ish mom, the overwhelmed entrepreneur, and the “my-client-just-sent-another-4pm-on-a-friday-email” marketer) Let’s get real … some days marketing feels like a full-time job on top of your actual full-time job (whether that’s running your biz, running after your kids, or running purely on caffeine and Jesus). That’s where ChatGPT can actually help. You just need […]

Let’s be real: most people don’t read websites word for word.But the right words? They stop the scroll, build trust, and turn browsers into buyers. At Studio West, we’ve seen it time and time again—brands with dreamy visuals and stunning design, but a homepage that falls flat because the copy just… doesn’t connect. And we […]

(And which ones you can stop pretending to care about) If you’ve ever stared at a spreadsheet full of numbers wondering what the heck any of them mean – or better yet, if they actually matter … you’re not alone. Especially if you’re a working-ish mom trying to run a business between snack breaks, client […]

You’ve seen the phrase splashed across tees, tote bags, coffee mugs, and Instagram bios:“The Future is Female.” It’s bold. It’s catchy. And it’s also… controversial. At Studio West, we’re no strangers to charged conversations – especially the ones centered around business, identity, and power. So let’s talk about it. The Phrase That Sparked a Movement […]

Listen, we love a good golden hour headshot as much as the next girl. Sun flares, fresh blowout, branded coffee mug in hand – yes please. But if you’re a brand new business trying to get your feet under you? That brand photoshoot can wait. We said what we said. Here’s the deal: Too many […]

Ah, the age-old question for small biz owners dipping their boots into the world of paid media: Where should I spend my first $500—Meta or Google? Whether you’re a service-based business ready to attract local leads or an e-commerce brand eager to move product, that first ad spend can make a major difference in your […]

Our Favorite Gear + Tips for Going SoloWritten by Alissa, Social Lead at Studio West 🤠 Let’s be real. Filming content by yourself can feel a little like heading out on horseback without a saddle. It’s exciting, a bit chaotic, and totally doable with the right setup. You don’t need a full production crew to […]

Here’s the Tea: If there’s one thing we love more than good branding and a strong cold brew, it’s systems that actually make life easier. Around here, we’re no strangers to juggling a dozen creative projects, client calls, team meetings, content calendars, and the occasional toddler meltdown (because, you know, #workingishmom life). So when people […]

Here’s How to Bring It Back to Life for Your Brand If you’ve been riding the digital marketing trail for a while, you might be thinking print marketing is just a dusty old relic from the past. But hear me when I say: print ain’t dead. In fact, when done right, print marketing can elevate […]