Running an online shop isn’t just about listing a few products and waiting for the sales to roll in. Trust us… we’ve wrangled enough Shopify sites to know the devil’s in the details. Over the years, our team at Studio West has tested, tweaked, and tamed the wild world of e-commerce, and we’ve picked up […]

There’s something about crossing over into your thirties that makes you pause. Maybe it’s the shift from “proving yourself” to “living it.” Maybe it’s the perspective that only comes from some hard-won battles. I turned 31 this year, and honestly, it feels like the most human season I’ve ever walked through. Not polished, not perfect, […]

This week, I turn 31. 🥳 And while birthdays are always a good excuse for cake, mine also feels like the perfect time to look back at the ride of small business ownership. Seven years of running Studio West Design Co. have taught me a lot: about myself, about motherhood, about clients, and about building […]

Okay, full disclosure: pumpkin spice everything gives me the ick. (Don’t come for me—I know some of you love it). But even I can admit fall has a way of sneaking in and shifting the vibe. The mornings are crisp, the kids are back in a routine, and the year suddenly feels like it’s on […]

Why We Created It (and What We Learned Along the Way)At Studio West Design Co, we’re all about practicing what we preach. We tell our clients every single day that strong marketing takes strategy, lead time, and a little guts. Last year, we decided to put our own advice to the test, and that’s how […]

Every October, spooky season takes over. Pumpkin spice everything, skeletons in Target aisles, and endless Halloween puns on Instagram. At Studio West Design Co, we didn’t just want to watch it happen—we wanted to ride right into it. That’s how our Spooky Merch collection was born. Our First Attempt (AKA: The Flop) Here’s the honest […]

Here’s Why You Should Stop Sleeping on It When most brands think of “must-have” marketing platforms in 2025, their minds go straight to Instagram, TikTok, or maybe even LinkedIn. But there’s one powerhouse that’s still being overlooked: Pinterest. If you’ve been sleeping on it, now’s the time to wake up. At Studio West Design Co, […]

Launching paid ads is one of the most exciting – and nerve-wracking – milestones for a new brand. It’s the moment you feel like you’re finally going live in the big leagues. You’re ready to watch conversions roll in, your audience grow, and your revenue climb. Here’s the truth: Paid ads can absolutely accelerate your […]

(And What to Do Instead if You’re a Busy-as-Hell Business Owner Trying to DIY It All) Let’s paint the picture:It’s 8:47 PM. The kids are finally asleep. You’ve got one eye on the baby monitor and one hand on your third cup of coffee, trying to “just whip up” a logo in Canva before your […]

We believe the heart of your brand is found in the smallest details—the subtle touches that linger long after your audience interacts with your product or service. It’s not just about logos and color palettes; it’s about how your brand makes people feel, creating moments of genuine connection. Why Small Details Matter Ever noticed the […]