Thinking about outsourcing your social media but unsure if you’re truly ready? Take this fun quiz to find out if it’s time to say “I do” to a social media manager or if you should keep building your foundation first. Score yourself and check your results at the end!

The Social Media Readiness Quiz

1. Do you have a website or landing page?

• A) Yes, it’s polished and functional! (3 points)
• B) Kind of—I’m still working on it. (2 points)
• C) Not yet, but it’s on my to-do list. (1 point)

Why it matters: A website or landing page acts as the digital home for your business. Without it, even the best social media strategy can fall flat, as potential customers need a reliable place to land and learn more about your offerings. They also need a place to purchase your offerings – without it why even marketing your offering in the first place.

2. Do you have a brand guide in place?

• A) Yes, it’s detailed and ready to use! (3 points)
• B) I have a basic idea of my brand but nothing formal. (2 points)
• C) Nope, I’m not sure where to start. (1 point)

Why it matters: A brand guide ensures consistency across all platforms. From fonts and colors to voice and tone, a clear guide helps a social media manager create content that feels authentic and recognizable. Your social media manager isn’t responsible for determining your brands tone of voice, how to best execute it on social media, we’ve got a whole graphic design and team for that.

3. Are you ready to invest in professional photography?

• A) Absolutely! I know high-quality visuals are key. (3 points)
• B) I’m open to it but haven’t budgeted for it yet. (2 points)
• C) Not really, I’m happy with DIY content. (1 point)

Why it matters: High-quality visuals are essential for capturing attention online. While DIY content has its place, professional photography elevates your brand’s presence and builds trust with your audience.

4. Will you or someone on your team shoot video content and meet deadlines?

• A) Yes, we’re committed and ready to make it happen! (3 points)
• B) We can try, but it might be tough to stay consistent. (2 points)
• C) Probably not—we’re too stretched for time. (1 point)

Why it matters: Video content consistently outperforms static posts. Having a plan and someone dedicated to creating videos helps maintain engagement and reach. Studio west can shoot some content but NOT all the content required to be successful on social media. Require you to put in some your yourself.

5. Do you have the time to collaborate with the SWDC team and meet regularly to go over content needs and strategy?

• A) Yes, we’re ready to make this a priority. (3 points)
• B) We’ll try, but our time is limited. (2 points)
• C) Not really, we’d prefer to be hands-off. (1 point)

Why it matters: Social media success requires teamwork. Regular check-ins help align your vision with the content strategy and make room for necessary adjustments.

6. Do you understand that social media takes time to grow and requires consistency?

• A) 100%—I know this is a long-term investment. (3 points)
• B) I know, but I’d like to see faster results. (2 points)
• C) I’m not sure I have the patience for that. (1 point)

Why it matters: Social media is a marathon, not a sprint. Real growth takes time, consistency, and patience—a fact that separates sustainable success from fleeting trends.

7. Do you have a healthy budget and are willing to pay the value of our services?

• A) Yes, I understand the value of expert work. (3 points)
• B) I’m working on growing my budget. (2 points)
• C) I’m on a tight budget and unsure about costs. (1 point)

Why it matters: Quality social media management requires an investment. Understanding the value of expertise and allocating a realistic budget ensures you get the best possible results.

Tally Up Your Score and See Your Results!

18–21 Points: “You’re ready to get hitched to a Social Media Manager!” You’ve got your foundations in place, and it’s time to partner with the pros. Let SWDC help you take your social media game to the next level!

12–17 Points: “You’re almost ready to saddle up!” You’re close, but there’s still a little work to do before you’re fully prepared to bring on a social media team. In the meantime, you can set yourself up for success by joining our free social media workshop to strengthen your foundation and get ready for the next step!

7–11 Points: “Hold your horses, partner!” You’re not quite ready to bring on a social media manager just yet, but as a full-service marketing agency, we can help set up your brand’s foundation to ensure you’re set up for success across all avenues of marketing. Plus, join our free social media workshop to kickstart your journey and build confidence in your social media strategy. Let’s get you on the path to growth!

No matter your score, we’re here to help. Whether you’re ready to ride off into the sunset with a social media manager or need a little more time to build your brand foundation, SWDC is your partner in social success. Let’s chat and find the right strategy for you!