Ah, the age-old question for small biz owners dipping their boots into the world of paid media: Where should I spend my first $500—Meta or Google?

Whether you’re a service-based business ready to attract local leads or an e-commerce brand eager to move product, that first ad spend can make a major difference in your growth. But choosing the right platform is less about flipping a coin and more about knowing what each can actually do for you.

Let’s break it down in a way anyone can understand. 

First, WTF is the difference? 

Meta Ads = Ads that show up on Instagram, Facebook, Messenger, and the Meta Audience Network. They’re visual, social, and interest-based—perfect for brand awareness and community building.

Google Ads = Ads that show up when someone searches something on Google (Search), or while browsing the internet (Display, YouTube, etc.). They’re keyword-driven and intent-based—great for capturing hot leads already looking for you.

So…Where Should YOU Start?

Here’s how to decide where your first $500 should go based on your business type, goals, and audience:

1. If You’re a Brand New Business…

Start with Meta Ads.
You need eyeballs, awareness, and brand recognition. Meta’s targeting is 🔥 for finding people by interests, behavior, and demographics. You can build community while selling—which is a win-win.

➡️ What to run: A conversion-optimized ad or lead form with a “warm intro” to your biz.

2. If You Offer a Niche or Local Service…

Try Google Ads.
If people are actively searching for what you do (“wedding photographer in Austin” or “dermaplaning near me”), Google is where they’ll find you. You’re meeting demand with intent, not just hoping someone scrolls by.

➡️ What to run: Local service campaign or search campaign targeting key phrases in your area.

3. If You Sell Products Online…

Lean Meta.
You want scroll-stopping visuals and retargeting that converts. Meta excels at telling your story and warming up cold audiences before they buy—especially with dynamic product ads.

➡️ What to run: Product-focused carousels or video ads, retargeting abandoned carts or recent site visitors.

4. If You Have a High-Ticket Offer…

Depends on your funnel.
Selling a $2,000 coaching package or $10,000 kitchen reno? You’ll need more than just one click. If your offer needs nurturing, start on Meta to build brand affinity, then layer in Google for the “ready to book” crowd.

➡️ Hot tip: Use both over time. Google for the “I’m ready to invest” crowd. Meta for the “convince me” stage.

Okay, But How Do I Know If There’s an ROI?

Meta = slower burn, more storytelling.
Best for building a relationship, educating your audience, and turning cold leads warm.

Google = high intent, quick conversions.
Best when someone already knows they want the thing—you just have to show up first.

HOT TAKE: 

We’re not here to waste a dime of your budget. If you only have $500 to start with, here’s our golden rule:

Go Meta if you’re building brand trust.
Go Google if you’re wanting ready-to-buy leads.

Still unsure? That’s what strategy sessions are for. We’ll take a peek at your business goals, current assets, and audience, then map out the best ad plan for your growth.

Ready to Make That $500 Work Overtime?

Let’s build an ad strategy that turns browsers into buyers and followers into superfans.