Here’s Why You Should Stop Sleeping on It

When most brands think of “must-have” marketing platforms in 2025, their minds go straight to Instagram, TikTok, or maybe even LinkedIn. But there’s one powerhouse that’s still being overlooked: Pinterest.

If you’ve been sleeping on it, now’s the time to wake up.

At Studio West Design Co, we’ve seen first-hand how Pinterest can deliver massive returns for brands that are ready to lean in. And here’s the kicker: paid media on Pinterest is still pennies on the dollar compared to other platforms. That means you can stretch your ad budget further, reach more of the right people, and actually see sustainable results without watching your dollars evaporate into Meta’s black hole of ad spend.

Let’s dive into why Pinterest should be on your radar. 

1. Pinterest Users Are Buyers, Not Scrollers

Unlike other platforms, where users are there to be entertained, distracted, or sold to, Pinterest is a search engine. People come to Pinterest already in planning and buying mode. They’re searching for:

• What outfits to buy for fall
• How to design their home office
• Baby shower gift ideas
• Skincare routines that actually work
  

They’re not just “liking” your pin… they’re saving it for later, clicking through, and often making a purchase. That intent matters.

2. It’s a Long-Term Investment

Your TikTok video might live for 24 hours, your Instagram post maybe a week, but Pinterest content has a shelf life of months (even years). One well-optimized pin can keep driving traffic to your site long after you hit publish.

That means every pin you create is a long-term marketing asset—not just a short-lived post.

3. Lower Competition = Bigger Wins

Here’s the reality: Pinterest is still wildly underused by brands. Which means the competition isn’t nearly as fierce as Instagram or TikTok. Less noise = more room for your brand to shine.

If you’re willing to play the game while others snooze, you get the first-mover advantage—and in marketing, that’s everything.

4. Paid Media Costs Are (Still) Dirt Cheap

This one might be our favorite: Pinterest ads cost a fraction of what you’d spend on Meta or Google.

We’re talking about pennies on the dollar for highly targeted audiences who are already primed to buy. The ROI potential here is huge, especially for eCommerce brands, lifestyle businesses, and service providers in industries like travel, events, wellness, and home.

The sooner you start running ads on Pinterest, the more you’ll benefit before the platform gets saturated (and the costs climb).

5. It Plays Well With SEO

Pinterest is a search engine in its own right. With the right keyword strategy (think: searchable pin titles, descriptions, and boards), you can double-dip your content strategy: show up in Google and Pinterest.

The result? More discoverability. More clicks. More leads.

Bottom Line: If your marketing plan doesn’t include Pinterest, you’re leaving money – and long-term traffic – on the table. 

It’s not just for wedding inspo and recipes anymore. It’s a serious driver of visibility, conversions, and brand awareness.

And with paid media still so cheap, now is the time to claim your space before the competition catches on.

At SWDC, we’re passionate about building smart, intentional marketing strategies that don’t just follow trends but get you results. Pinterest is one of the sharpest tools in the shed for 2025—and we’d love to help you put it to work.

Want to chat about how Pinterest fits into your brand’s growth plan? Reach out to the Studio West team and let’s get you pinning with purpose.