When I started Studio West, it was just me. One mama with a laptop, a cup of coffee that always went cold too fast, and a big dream. I thought I’d be creating logos, websites, and brand kits—and that would be enough.
But the more I worked with clients, the more I realized their needs went way beyond just visuals. They didn’t just want a pretty brand. They wanted growth. They wanted strategy. They wanted someone who could connect the dots so their business didn’t just look the part… it actually worked.
And that meant I had to stretch, too.
From Solo Hustle to Full Service
I didn’t just want to hire out everything I didn’t know; I wanted to learn. So, I pulled late nights Googling, signed up for courses, and dove headfirst into the things that scared me: paid media, automation, Shopify back-end, marketing funnels.
But here’s the thing—no one can be great at everything. (Trust me, I tried.) That’s when I started building my team. I brought in badass women who had strengths where I didn’t—copywriting, content production, social strategy. Together, we could cover all the bases.
It wasn’t just about filling gaps. It was about building something bigger than myself.
Why a One-Stop Shop Matters
Here’s the truth: I’ve worked alongside plenty of agencies that charge sky-high retainers, sell shiny promises, and then… don’t actually do much. They talk a big game, but when it comes down to it, the results aren’t there.
That’s not who we are.
At Studio West, we’re a one-stop shop because I believe in making it easy—and effective—for our clients. You don’t have to piece together five different freelancers or wonder who’s actually accountable for moving the needle. With us, it all happens under one roof.
And our approach? Blue-collar, from behind the screen. We’re not afraid to get dirty, dig into the details, and keep testing until something works. We’re scrappy. We’re relentless. And we care way too much to hand over half-baked “deliverables” and call it a day.
Our clients feel that difference… and their results show it.
What That Means for You (as a future client of ours)
Studio West started with me. But it grew because I was willing to learn and surround myself with women who are just as passionate, just as scrappy, and just as committed as I am.
That’s the heart behind our expansion. Because design will always be our first love, but full service? That’s what keeps the story moving forward.
© 2023 studio west design co.
photos by Justine Jane Photography, & Milkshop Photography
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