This year stretched me, grounded me, and grew me in ways I didn’t see coming. Some decisions felt like jumping off a cliff and hoping a parachute would appear. Others felt like the quiet, steady kind of brave—choosing the long game over the quick win. But all of them, in their own ways, made SWDC […]

Every December, our feeds explode with Spotify Wrapped: the stats, the surprises, the questionable-but-relatable top artists. And somewhere along the way, business owners started doing their own version — revenue Wrapped, client Wrapped, “look how far we’ve come” Wrapped. So this year, we decided to join in…but in the most Studio West way possible. No […]

The end of the year always sneaks up on business owners — and suddenly we’re all staring down Q4 wondering: “Is my business actually set up for the growth I want next year?” Here’s the truth:You don’t need a full rebrand, a new website, or a complete overhaul to prepare for 2026.You just need a […]

We love a fall vibe as much as anyone.The cozy sweaters. The “just one more latte” energy. The burnt-orange everything. But here’s the truth: If your business isn’t converting right now, swapping your brand colors to cinnamon tones and adding “cozy girl” to your bio isn’t going to fix it. That’s just pouring pumpkin spice […]

There’s something about a limited drop that makes people move. Maybe it’s the thrill of the countdown, maybe it’s the “I need it before it’s gone” panic that kicks in… either way, scarcity sells. At Studio West, we’ve seen it time and time again: when brands stop trying to stock everything, all the time and […]

When I started Studio West, it was just me. One mama with a laptop, a cup of coffee that always went cold too fast, and a big dream. I thought I’d be creating logos, websites, and brand kits—and that would be enough. But the more I worked with clients, the more I realized their needs […]

Running an online shop isn’t just about listing a few products and waiting for the sales to roll in. Trust us… we’ve wrangled enough Shopify sites to know the devil’s in the details. Over the years, our team at Studio West has tested, tweaked, and tamed the wild world of e-commerce, and we’ve picked up […]

This week, I turn 31. 🥳 And while birthdays are always a good excuse for cake, mine also feels like the perfect time to look back at the ride of small business ownership. Seven years of running Studio West Design Co. have taught me a lot: about myself, about motherhood, about clients, and about building […]

Well, cowgirls, saddle up because I’ve got a tale for you. A few weeks ago, I did something a little wild—I launched a marketing funnel with the words “Wet Dreams” front and center. Now, before you go clutchin’ your pearls, let me tell you—it was one heck of a ride, and I’m here to spill […]

Well, howdy there. If you’re reading this, chances are you’re feeling a little saddle sore from the relentless gallop of the digital world. From sunrise to sundown, our lives are roped in by the glowing screens of emails, social media, and endless notifications. But mama, it doesn’t have to be that way. Sometimes, the best […]