Let me be the one to say it:
If you don’t have email automations running in the background of your business, you’re working way too hard for way too little return.

Email is still one of the highest-converting sales channels—higher than IG, TikTok, and paid ads combined. But here’s the secret most small business owners miss:

It’s not about sending more emails… it’s about sending smarter ones.

Your automations (the emails that send themselves) are the backbone of your revenue engine. They’re your 24/7 sales team; warming your leads, nurturing your customers, and driving sales while you sleep, parent, travel, or take a much-needed Tuesday off.

So let’s talk about the non-negotiables.
If you don’t have these five automations set up, you’re absolutely leaving money on the table.

01. The Welcome Series (Your Highest-Converting Sequence, Period.)

If someone joins your list and your first email says… nothing?
You’ve already lost them.

A strong Welcome Series can triple your email revenue.
It builds trust, introduces your brand, and sets expectations from day one.

What it should do:

• Introduce who you are + what you stand for
• Warm subscribers with storytelling
• Set the tone + frequency
• Deliver a welcome offer (optional but effective)
• Lead them directly to your top product/service

Why it matters:
Your subscribers are the most ready to buy in the first 48 hours.
Don’t waste that window.

02. Abandoned Cart (The “Hey, You Forgot Something” Email That Prints Money)

People get distracted.
Kids need snacks.
Dogs bark.
AirPods go through the wash.

That’s why abandoned cart emails exist—to gently pull people back in.

What it should do:

• Remind them exactly what they left behind
• Answer objections (“Is this worth it?” “Will it fit?” “Is it complicated?”)
• Include social proof
• Encourage completion without feeling pushy

💰 Revenue reality:
Abandoned cart automations recover 10–20% of lost sales on autopilot. No ads. No effort. Just conversions.

03. Browse Abandonment (The Silent Salesperson)

If abandoned cart is “You forgot something,” browse abandonment is:

“I saw you looking… want me to help you decide?”

This automation reaches people who were interested but not ready… yet.

What it should do:

• Highlight what they viewed
• Offer value (benefits, testimonials, FAQs)
• Give them a reason to come back

This isn’t pushy—it’s personalized.
It feels like customer service, not sales.

And it works. Really, really well.

04. Post-Purchase (The Secret to Repeat Customers + Better AOV)

Most brands stop talking after the sale.
But your post-purchase sequence is where you turn a one-time buyer into a loyal customer.

What it should do:

• Thank them (like a human, not a robot)
• Set expectations for shipping or delivery
• Provide helpful tips or tutorials
• Upsell or cross-sell relevant products
• Invite them into your community

Why it matters:
Repeat customers spend 67% more than new ones. And they only repeat if you nurture them.

05. Winback Flow (Your “Don’t Forget About Us” Reminder)

Life gets busy.
People drift.
Inboxes overflow.

A winback flow is your warm, friendly tap on the shoulder to re-engage inactive subscribers or past customers.

What it should do:

• Acknowledge the time away
• Offer something of value (discount, new product, resource)
• Reintroduce your core offer
• Bring them back into the ecosystem

This automation alone can bring in thousands in “found money” every quarter.

If You Don’t Have These Set Up Yet… It’s Time.

These five flows are not “nice to have.”
They’re the difference between:

✨ Consistent revenue
vs.
😬 “I hope someone buys something today.”

They’re how your business supports you even when you’re off the clock.
They’re how you scale without hustling harder.
They’re how you build trust, connection, and repeat customers on autopilot.

And here’s the best part:
You don’t have to figure any of this out alone.

At Studio West Design Co., we build these automations every single day for product-based brands, service providers, educators, travel advisors, and multi-offer businesses of every size.

We’re also proud Mailchimp Partners — which means we’re trained, certified, and fully aligned with what we believe is the best email platform for (almost) all small and large business owners.
It’s powerful, flexible, affordable, and built for scaling… without needing a tech degree to run it.

If you want these five automations set up the right way — with strategy, design, segmentation, and actual conversion psychology behind them — we’ve got you.

Want to Try Mailchimp (Even If You’re Not Ready for Full Email Support Yet)? You don’t need to be a full-service client to get support from us.

Because we’re Mailchimp Partners, we have access to exclusive pricing that isn’t available publicly, and we’re happy to extend that to your business, even if you’re just getting started.

If you:

1. want to switch platforms
2. want to test email marketing for the first time
3. want a more affordable plan
4. or simply want the best setup without guessing…

Reach out.
We’ll get you access to our partner-only Mailchimp rates and help you choose the right plan for your size, goals, and budget.

You can DIY the emails…  but you don’t need to DIY the platform selection.