This year stretched me, grounded me, and grew me in ways I didn’t see coming. Some decisions felt like jumping off a cliff and hoping a parachute would appear. Others felt like the quiet, steady kind of brave—choosing the long game over the quick win. But all of them, in their own ways, made SWDC […]

Every December, our feeds explode with Spotify Wrapped: the stats, the surprises, the questionable-but-relatable top artists. And somewhere along the way, business owners started doing their own version — revenue Wrapped, client Wrapped, “look how far we’ve come” Wrapped. So this year, we decided to join in…but in the most Studio West way possible. No […]

We love a fall vibe as much as anyone.The cozy sweaters. The “just one more latte” energy. The burnt-orange everything. But here’s the truth: If your business isn’t converting right now, swapping your brand colors to cinnamon tones and adding “cozy girl” to your bio isn’t going to fix it. That’s just pouring pumpkin spice […]

There’s something about crossing over into your thirties that makes you pause. Maybe it’s the shift from “proving yourself” to “living it.” Maybe it’s the perspective that only comes from some hard-won battles. I turned 31 this year, and honestly, it feels like the most human season I’ve ever walked through. Not polished, not perfect, […]

This week, I turn 31. 🥳 And while birthdays are always a good excuse for cake, mine also feels like the perfect time to look back at the ride of small business ownership. Seven years of running Studio West Design Co. have taught me a lot: about myself, about motherhood, about clients, and about building […]

Well, cowgirls, saddle up because I’ve got a tale for you. A few weeks ago, I did something a little wild—I launched a marketing funnel with the words “Wet Dreams” front and center. Now, before you go clutchin’ your pearls, let me tell you—it was one heck of a ride, and I’m here to spill […]

Learn From My Rodeo WrecksBuilding a business isn’t for the faint of heart—it’s for the bold, the gritty, and the ones willing to dust themselves off and get back in the saddle after hitting the dirt. Trust me, I’ve kissed that dirt more times than I care to count, but every mistake taught me something […]

Y’all, let’s saddle up and talk about the wild ride that is balancing work, life, motherhood, and marketing. It’s a rodeo out there, and whether you’re riding into town for a big pitch or wrangling kids before bedtime, life can sure feel like herding cattle in a thunderstorm. But don’t you worry—this cowgirl has some […]

Krista’s Favorite Holiday Recipes BEST EVER Dip Recipe (double it, trust me) Bring the cream cheese to room temperature then whip using a handheld mixer, getting a nice whipped cream cheese texture. Next, add the garlic powder, salt, pepper, lime juice, diced jalapeños, and diced green and red onions. Mix until combined. Add the cream […]