We love a fall vibe as much as anyone.The cozy sweaters. The “just one more latte” energy. The burnt-orange everything. But here’s the truth: If your business isn’t converting right now, swapping your brand colors to cinnamon tones and adding “cozy girl” to your bio isn’t going to fix it. That’s just pouring pumpkin spice […]

Branding, Business, Personal

November 25, 2025

Stop Pouring Pumpkin Spice on a Broken Brand

There’s something about a limited drop that makes people move. Maybe it’s the thrill of the countdown, maybe it’s the “I need it before it’s gone” panic that kicks in… either way, scarcity sells. At Studio West, we’ve seen it time and time again: when brands stop trying to stock everything, all the time and […]

Business, Graphic Design

October 31, 2025

From Seasonal Merch, Year-Round Impact: How Limited Drops Can Boost Your Brand

When I started Studio West, it was just me. One mama with a laptop, a cup of coffee that always went cold too fast, and a big dream. I thought I’d be creating logos, websites, and brand kits—and that would be enough. But the more I worked with clients, the more I realized their needs […]

Business, Graphic Design

October 24, 2025

From Design to Full Service: Why We Expanded (and What It Means)

Running an online shop isn’t just about listing a few products and waiting for the sales to roll in. Trust us… we’ve wrangled enough Shopify sites to know the devil’s in the details. Over the years, our team at Studio West has tested, tweaked, and tamed the wild world of e-commerce, and we’ve picked up […]

Business, Website Design

October 10, 2025

Shopify Secrets We Learned the Hard Way (So You Don’t Have To)

This week, I turn 31. 🥳 And while birthdays are always a good excuse for cake, mine also feels like the perfect time to look back at the ride of small business ownership. Seven years of running Studio West Design Co. have taught me a lot: about myself, about motherhood, about clients, and about building […]

Business, Personal

September 26, 2025

31 Lessons I’ve Learned in 31 Years of Life + Business

Well, cowgirls, saddle up because I’ve got a tale for you. A few weeks ago, I did something a little wild—I launched a marketing funnel with the words “Wet Dreams” front and center. Now, before you go clutchin’ your pearls, let me tell you—it was one heck of a ride, and I’m here to spill […]

Business, Personal

January 31, 2025

I Launched a Funnel with “Wet Dreams” in the Title This Week – Here’s How It Went

Well, howdy there. If you’re reading this, chances are you’re feeling a little saddle sore from the relentless gallop of the digital world. From sunrise to sundown, our lives are roped in by the glowing screens of emails, social media, and endless notifications. But mama, it doesn’t have to be that way. Sometimes, the best […]

Business

January 24, 2025

Taming Digital Exhaustion: A Cowgirl’s Guide to Rediscovering the Power of Print Marketing

Saddle Up, PartnerIf there’s one thing we cowgirls know, it’s how to hustle. From sunrise to sunset, we’re out here building dreams, chasing goals, and wrangling the chaos of modern life. But let me tell you a little secret: no cowgirl should always be riding full throttle. Passive income streams? That’s your chance to let […]

Business

January 17, 2025

Why Every Modern Cowgirl Needs Passive Income Streams (And How We’re Roping Ours In 2025)

When I started Studio West, I was fueled by big dreams, a solid work ethic, and a whole lot of cowgirl grit. I wanted to help businesses harness the power of great design and marketing to tell their stories, grow their brands, and make their mark in the world. But as I sit here in […]

Business

January 10, 2025

Why Ignoring Passive Income Was My Biggest Business Mistake and How We’re Fixing It in 2025

Learn From My Rodeo WrecksBuilding a business isn’t for the faint of heart—it’s for the bold, the gritty, and the ones willing to dust themselves off and get back in the saddle after hitting the dirt. Trust me, I’ve kissed that dirt more times than I care to count, but every mistake taught me something […]

Business, Personal

January 3, 2025

Top Mistakes This Cowgirl Made in Business (So You Don’t Have To)

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