Well, cowgirls, saddle up because I’ve got a tale for you. A few weeks ago, I did something a little wild—I launched a marketing funnel with the words “Wet Dreams” front and center. Now, before you go clutchin’ your pearls, let me tell you—it was one heck of a ride, and I’m here to spill the beans on how it all went down.

As a woman-owned, full-service digital marketing agency, we’re no strangers to bold moves. We know that standing out in the noisy online world takes more than just pretty graphics and a clever caption. Sometimes, you’ve gotta go all in—boots, hat, and all. So when an opportunity arose to craft a cheeky, attention-grabbing campaign, we said, “Why not?” and galloped straight into it.

The Strategy: Launching a funnel with a bold title like “Wet Dreams” meant we had to be strategic, intentional, and ready for anything. Here’s how we pulled it off:

1. Knowing Our Audience: We made sure our target audience had a sense of humor and appreciated a little sass. Not every brand can pull off this kind of branding, but we knew ours could.
2. Crafting the Message: We leaned into the intrigue while keeping it classy and on-brand. Think playful, not pushy.
3. Testing the Waters: We teased the campaign with sneak peeks and gauged reactions before going full steam ahead.
4. Handling Feedback: From giggles to gasps, we embraced all the reactions with grace and a good ol’ wink.

Turns out, taking a risk can pay off in spades. Our click-through rates shot up [INSERT OPEN RATE HERE] I engagement skyrocketed, and let’s just say—folks are talking. Some were curious, some were shocked, but all eyes were on us, and that’s exactly what we aimed for.

Sometimes, marketing feels like riding a wild bronco—you gotta hang on tight and enjoy the ride. Being bold in your branding doesn’t mean being reckless; it means knowing when and how to push the envelope in a way that aligns with your values and audience.

So, if you’re sittin’ there wonderin’ whether you should take a risk in your marketing—consider this your sign to saddle up and go for it. Just make sure you’ve got a good team in your corner to help you steer.

BOOK A CONSULT WITH OUR WILD TEAM TODAY

Until next time, happy trails and happy marketing!