Here’s How to Bring It Back to Life for Your Brand

If you’ve been riding the digital marketing trail for a while, you might be thinking print marketing is just a dusty old relic from the past. But hear me when I say: print ain’t dead. In fact, when done right, print marketing can elevate your brand, stop folks in their tracks, and create real-world touchpoints that your audience won’t forget (or throw away).

At Studio West, we believe there’s magic in mixing the old with the new. So saddle up; we’re sharing some ways to bring print marketing back to life and make it work hard for your brand.

• Branded Packaging That Tells a Story

Unboxing is an experience (one that is often recorded for social purposes these days). So, let’s make it an unforgettable experience for your customers. From custom tissue paper and branded stickers to info cards and thank-you notes, your packaging should reflect your brand personality. Whether you’re selling candles, clothing, or coffee beans, packaging is print marketing’s time to shine.

Pro tip: Include an element that they will not throw away. 

Examples: Waterproof branded stickers for their water bottle, magnets, keychains, pens … I could go down this rabbit hole for a long time. The most important thing is to make it work for your brand. 

• High-Impact Mailers That Actually Get Opened & Aren’t Thrown Away

In a world full of email spam and DMs, a well-designed mailer feels like a breath of fresh air. Whether it’s a seasonal promo, a new service announcement, or a VIP invite, make it personal, beautiful, and on-brand. Bonus points if it includes a limited-time offer or hand-signed note.

We’re big fans of oversized postcards, luxe paper stocks, and bold typography that grabs attention from the mailbox to the fridge or inspiration board.

• Business Cards That Aren’t Forgotten

A well-designed business card still has its place — especially when it doubles as a conversation starter. Think unique shapes, textures, or even bar coasters (not so subtle wink to our business cards). It’s all about leaving a tactile impression that lingers long after the handshake.

• In-Person Materials That Match Your Energy

If you’re hosting or attending events, markets, or conferences — don’t show up empty-handed. Think branded brochures, welcome cards, table signage, and swag tags that all carry your visual identity and tone of voice. These printed pieces help create a cohesive brand moment and show you mean business.

–

Print marketing engages more senses. It’s something your audience can hold, feel, and keep. In an age of fleeting scrolls and swipes, that tactile experience builds trust, familiarity, and brand recall.

We specialize in blending bold design with brand strategy to create print materials that feel anything but outdated. From packaging to postcards, we’ve got the tools to bring your vision to life — beautifully and intentionally.

Drop us a line and let’s make your brand unforgettable in print.