You’ve seen the phrase splashed across tees, tote bags, coffee mugs, and Instagram bios:
“The Future is Female.”

It’s bold. It’s catchy. And it’s also… controversial.

At Studio West, we’re no strangers to charged conversations – especially the ones centered around business, identity, and power. So let’s talk about it.

The Phrase That Sparked a Movement (and a Debate)

“The Future is Female” isn’t new. It originated in the ‘70s, worn on a t-shirt by female activists as a rally cry for gender equity and empowerment. Decades later, it resurfaced with fresh momentum – adopted by entrepreneurs, creatives, and feminists alike.

But, as with many bold statements, it’s stirred some mixed feelings. Critics argue that it excludes men. Others worry it oversimplifies the complex, intersectional fight for equality. Some even dismiss it as trendy rather than transformational.

We hear that. And we don’t disagree with the need for nuance. But here’s what the phrase does mean to us – and why we still stand by it.

At Studio West, “The Future is Female” Means:

Women Don’t Have to Choose

We believe you can be a CEO and a stay-at-home mom. A creative director and a cowgirl at heart. You can run your own business while raising babies, setting boundaries, and sipping coffee before client calls. That duality isn’t a weakness, it’s power.

We Lead with Collaboration, NOT Competition

For us, female leadership isn’t about domination. It’s about shifting the tone of leadership entirely: toward empathy, clarity, confidence, and connection.

We’re Building Tables, Not Just Sitting at Them

We’re not waiting for permission. We’re not asking for seats. We’re out here building the whole damn table – then pulling up extra chairs for the women coming up behind us.

Forget Exclusion, It’s About Possibility

When we say “the future is female,” we’re not saying it’s only female. We’re saying:
The future is nurturing.
The future is bold.
The future is inclusive.
And yes – the future is built by women who’ve been underestimated for far too long.

Faith and Female Leadership Can Coexist

We understand that for many Christians, the phrase “the future is female” feels at odds with scripture that defines men as spiritual leaders. And we honor those convictions. And, we also believe that being a woman of faith and a woman in leadership are not mutually exclusive.

All throughout the Bible, women were chosen, called, and commissioned to lead – from Esther to Deborah to the women who were first to witness the resurrection. We believe God equips both men and women with unique gifts and callings, and that a woman stepping boldly into her purpose is not disobedience – it’s divine alignment.

For Us: It’s a Rally Cry, Not a Rulebook

We know it’s not a perfect phrase. But for us, it represents a shift in who gets to lead, who gets to build, and who gets to decide how business should feel.

And if our work here at Studio West has taught us anything, it’s that when women step fully into their power – unapologetically, intentionally, and in community – the future looks damn good.