Let’s set the scene: it’s Thanksgiving weekend. Everyone’s inbox is screaming “FINAL HOURS!” and “BIGGEST SALE EVER!” while brands you forgot existed are suddenly begging for your attention (and your cart). Meanwhile, at Studio West?We (and our clients) are powering down our ads, sipping leftover cider, and not participating in the madness. Here’s why this […]

You’ve made it through launches, deadlines, algorithms, and the caffeine-fueled chaos of another year in business. Congrats, partner… you did it. But before you ride off into the holiday sunset, let’s talk about something that also deserves a little end-of-year love: your website. Because while you’re thinking about gifts for your clients, your family, your […]

Let’s rip the Band-Aid off:You don’t need more followers. You need more buyers. We see it all the time… business owners stuck in the “grow my following” loop. They’re posting daily, watching views like stock prices, and feeling like if they just hit 10K, everything will finally click. Spoiler alert: it won’t. Follower count is […]

There’s something about a limited drop that makes people move. Maybe it’s the thrill of the countdown, maybe it’s the “I need it before it’s gone” panic that kicks in… either way, scarcity sells. At Studio West, we’ve seen it time and time again: when brands stop trying to stock everything, all the time and […]

When I started Studio West, it was just me. One mama with a laptop, a cup of coffee that always went cold too fast, and a big dream. I thought I’d be creating logos, websites, and brand kits—and that would be enough. But the more I worked with clients, the more I realized their needs […]

If you’ve been wondering whether hashtags still help your posts grow, here’s the straight truth. Adam Mosseri, Head of Instagram, recently confirmed what most marketers have suspected: hashtags aren’t the growth engine they once were. A few years ago, adding 30 tags could take a post far. These days? Not so much. But before you […]

Running an online shop isn’t just about listing a few products and waiting for the sales to roll in. Trust us… we’ve wrangled enough Shopify sites to know the devil’s in the details. Over the years, our team at Studio West has tested, tweaked, and tamed the wild world of e-commerce, and we’ve picked up […]

There’s something about crossing over into your thirties that makes you pause. Maybe it’s the shift from “proving yourself” to “living it.” Maybe it’s the perspective that only comes from some hard-won battles. I turned 31 this year, and honestly, it feels like the most human season I’ve ever walked through. Not polished, not perfect, […]

This week, I turn 31. 🥳 And while birthdays are always a good excuse for cake, mine also feels like the perfect time to look back at the ride of small business ownership. Seven years of running Studio West Design Co. have taught me a lot: about myself, about motherhood, about clients, and about building […]

Okay, full disclosure: pumpkin spice everything gives me the ick. (Don’t come for me—I know some of you love it). But even I can admit fall has a way of sneaking in and shifting the vibe. The mornings are crisp, the kids are back in a routine, and the year suddenly feels like it’s on […]