(And What to Do Instead if You’re a Busy-as-Hell Business Owner Trying to DIY It All) Let’s paint the picture:It’s 8:47 PM. The kids are finally asleep. You’ve got one eye on the baby monitor and one hand on your third cup of coffee, trying to “just whip up” a logo in Canva before your […]

We believe the heart of your brand is found in the smallest details—the subtle touches that linger long after your audience interacts with your product or service. It’s not just about logos and color palettes; it’s about how your brand makes people feel, creating moments of genuine connection. Why Small Details Matter Ever noticed the […]

Running a creative business while raising kids, chasing big dreams, and building something that actually supports your life (not just your workload) isn’t easy… but it is worth it. I’ve been running Studio West Design Co for seven years now. We’ve worked with some of the best clients out there, built hundreds of brands, launched […]

At Studio West, we love a good launch. New offers, fresh websites, product drops, brand pivots; we’ve helped bring a lot of things to life over the years. But before we design a single graphic or write a single caption, there are a few things we make sure every client understands. Because a good launch […]

If you’ve ever wondered how to turn casual website visitors into loyal, paying customers, you’re thinking about a sales funnel — whether you know it or not. A sales funnel is the step-by-step journey a prospect takes from discovering your business to making a purchase (and ideally, becoming a repeat customer). Imagine it like a real funnel: Why […]

(For the working-ish mom, the overwhelmed entrepreneur, and the “my-client-just-sent-another-4pm-on-a-friday-email” marketer) Let’s get real … some days marketing feels like a full-time job on top of your actual full-time job (whether that’s running your biz, running after your kids, or running purely on caffeine and Jesus). That’s where ChatGPT can actually help. You just need […]

Let’s be real: most people don’t read websites word for word.But the right words? They stop the scroll, build trust, and turn browsers into buyers. At Studio West, we’ve seen it time and time again—brands with dreamy visuals and stunning design, but a homepage that falls flat because the copy just… doesn’t connect. And we […]

(And which ones you can stop pretending to care about) If you’ve ever stared at a spreadsheet full of numbers wondering what the heck any of them mean – or better yet, if they actually matter … you’re not alone. Especially if you’re a working-ish mom trying to run a business between snack breaks, client […]

You’ve seen the phrase splashed across tees, tote bags, coffee mugs, and Instagram bios:“The Future is Female.” It’s bold. It’s catchy. And it’s also… controversial. At Studio West, we’re no strangers to charged conversations – especially the ones centered around business, identity, and power. So let’s talk about it. The Phrase That Sparked a Movement […]

Listen, we love a good golden hour headshot as much as the next girl. Sun flares, fresh blowout, branded coffee mug in hand – yes please. But if you’re a brand new business trying to get your feet under you? That brand photoshoot can wait. We said what we said. Here’s the deal: Too many […]