“Fractional CMO” has become one of those titles you start seeing everywhere once you hit a certain level in business. A buzz word, if you will. Revenue plateaus. Your team feels busy but growth feels inconsistent. You’re investing in marketing, but it’s not compounding the way it should. Someone inevitably says, “You probably need a […]

What if small businesses stopped saying “we can’t offer that” and started building benefits that actually support real life? I’m sharing why I expanded profit sharing, healthcare coverage, sabbaticals, and PTO at Studio West — and why it matters more than we think.